Dewi laboratory · Formulated in Kuala Lumpur

Gentle cleansers, honest actives and barrier-first moisturisers. Six formulas, every percentage printed on the label.

4.8
2,502 reviews
06
formulas
0%
fragrance
Shelf A — the daily threeBatch 26/04

No.01 · Cleanse

Cloud Gel Cleanser

Glycerin 4%

No.02 · Treat

Clarity Serum

Niacinamide 10%

No.03 · Hydrate

Barrier Cream

Ceramide NP 1%

01 · Fragrance
0%
02 · Vegan
Yes
03 · Animal tested
Never
04 · Dermatologist
Tested
05 · pH range
5.0–5.8
06 · Packaging
Glass / PCR

02The protocol

Three rules every formula is held to before it reaches a shelf — and the numbers that prove it.

01

Protocol 01 / 03

Barrier first.

Every formula starts by protecting the skin barrier, with ceramides, squalane and a gentle, low-irritant base.

Protocol sheetRev. 26

Ceramide NP
0.5%
Squalane
5%
Formula pH
5.5
Surfactant load
Low

02

Protocol 02 / 03

Actives that earn their place.

Proven ingredients at effective strengths, printed on the front of the label so you can see exactly what you are using.

Protocol sheetRev. 26

Niacinamide
10%
Retinal
0.05%
Strength on label
Always
Stability test
12 mo

03

Protocol 03 / 03

Tested on people, never animals.

Every product is dermatologist tested on real skin and always cruelty free, from the first batch to the last.

Protocol sheetRev. 26

Panel size
120
Patch test
48 h
Dermatologist
Reviewed
Animal testing
Never

03The formulary

Pick an element to see what it does and which products carry it — with the exact strength.

01Nc

Brighten

Niacinamide

Evens the look of tone and pores

A form of vitamin B3 that helps skin look clearer and more even over a few weeks of daily use.

04The routine

Tell us your skin type and the time of day. We line the steps up in the right order.

  1. 1Cleanse
    dewiCloud GelCleanserGLYCERIN 4%100 ML · NO.01
    No.01100 ml

    Cloud Gel Cleanser

    Lift the day off, rinse clean.

    RM 62

  2. 2Treat
    dewiClaritySerumNIACINAMIDE 10%30 ML · NO.02
    No.0230 ml

    Clarity Serum

    Even tone and keep shine in check.

    RM 89

  3. 3Moisturise
    dewiBarrierCream
    No.0350 ml

    Barrier Cream

    Seal in the dew.

    RM 95

  4. 4Protect
    dewiDaily ShieldSPF 50NIACINAMIDE 2%50 ML · NO.04
    No.0450 ml

    Daily Shield SPF 50

    Last step, every single morning.

    RM 79

Combination skin · Morning · 4 steps

RM 293RM 32510% off as a set

05The results

Four-week consumer study, 120 participants, self-assessed. Sample figures for this template.

0%
said skin felt more hydrated after 4 weeks
0%
saw a more even-looking tone
0.0/5
average rating across every formula
Note · Dry skinNo.03
“The first cream that lasts through an air-conditioned day. Plump and soft by evening.”
SSiti H.on Barrier Cream
Note · Oily skinNo.02
“My T-zone stays matte until the afternoon. Skin tone looks more even in a month.”
NNadia K.on Clarity Serum
Note · Sensitive skinNo.01
“No sting, no scent, rinses off clean. Back to buy the big bottle.”
HHui Min T.on Cloud Gel Cleanser

06The rituals

A day, in six plates.

Small, calm moments that make up a routine you will actually keep.

Pl. 0106:40
dewiCloud GelCleanserGLYCERIN 4%100 ML · NO.01
First cleanse, before the day starts.

Cloud Gel Cleanser

Pl. 0206:45
Serum pressed into damp skin.

Clarity Serum

Pl. 0307:00
dewiDaily ShieldSPF 50NIACINAMIDE 2%50 ML · NO.04
Sunscreen, every single morning.

Daily Shield SPF 50

Pl. 0418:30
Dew that lasts until evening.

Barrier Cream

Pl. 0522:30
dewiNightRetinalRETINAL 0.05%30 ML · NO.05
Retinal at night, slowly and gently.

Night Retinal Serum

Pl. 06Sun
The weekly clay reset.

Clay Reset Mask

07The sets

Our favourite combinations, priced below buying each formula on its own.

  • Set 01 · 3 formulas

    Starter Three

    The essentials: cleanse, treat, moisturise.

    dewiCloud GelCleanserGLYCERIN 4%100 ML · NO.01Cloud Gel Cleanser
    dewiClaritySerumNIACINAMIDE 10%30 ML · NO.02Clarity Serum
    dewiBarrierCreamBarrier Cream

    RM 221RM 246 −10%

  • Set 02 · 5 formulasMost loved

    Full Routine

    Morning and night, everything covered.

    dewiCloud GelCleanserGLYCERIN 4%100 ML · NO.01Cloud Gel Cleanser
    dewiClaritySerumNIACINAMIDE 10%30 ML · NO.02Clarity Serum
    dewiBarrierCreamBarrier Cream
    dewiDaily ShieldSPF 50NIACINAMIDE 2%50 ML · NO.04Daily Shield SPF 50
    dewiNightRetinalRETINAL 0.05%30 ML · NO.05Night Retinal Serum

    RM 377RM 444 −15%

  • Set 03 · 3 formulas

    Night Reset

    Renew and recover while you sleep.

    dewiNightRetinalRETINAL 0.05%30 ML · NO.05Night Retinal Serum
    dewiBarrierCreamBarrier Cream
    dewiClayReset MaskClay Reset Mask

    RM 255RM 283 −10%

08Questions

Write to the lab

Not sure which formula suits your skin?

lab@dewi.example
  1. Every formula is fragrance free and built around a gentle, pH-balanced base. As with any new skincare, patch test on the inner arm before first use.

The Dew Letter · Monthly

Notes from the lab, once a month.

New formulas before they launch, the reasoning behind every percentage, and 10% off your first order.

One letter a month. Unsubscribe any time.